AI Insights · Timothy · October 2024
Top 5 Music and Audio Apps in Kenya Q3 2024: Unified Platform Performance
Explore the Q3 2024 performance of the top music and audio apps in Kenya, featuring trends in downloads, revenue, and active users on a unified platform.
In the third quarter of 2024, the music and audio app market in Kenya showcased dynamic trends across various metrics on a unified platform. Here's a closer look at the performance of the top five apps.
Spotify: Music and Podcasts from Spotify AB demonstrated a fluctuating revenue pattern, beginning with $1.2K in early July and ending with $1.1K by the end of September. Downloads peaked at 82.8K in mid-July, followed by a decline to 53.5K by the end of the quarter. The app maintained a robust active user base, with numbers reaching 430K in mid-August before slightly dipping to approximately 395K by September's end.
Pocket FM: Audio Series, developed by Pocket FM Corp., saw an increase in weekly revenue, culminating at $841 at the close of the quarter. Downloads rose significantly from 2.4K in early July to 8.8K by the quarter's end. Active users also grew steadily, starting at 17.7K and reaching 21.9K by late September.
GoodFM - Dramas & Audiobooks by GoodNovel experienced modest revenue growth, peaking at $268 in early September. While downloads fluctuated, they reached a high of 584 in mid-August. Active user numbers increased from 231 in early July to a high of 622 in early September, before declining to 347 by the end of the quarter.
Deezer: Music & Podcast Player by Deezer Music had a relatively stable revenue stream, with figures ranging around $232 to $287 throughout the quarter. Downloads showed a slight upward trend, peaking at 433 in late September. Active users varied, reaching a peak of 4,153 in late July before falling to 2,947 by the end of September.
Lastly, Drum Pads - Beat Maker Go from Gismart witnessed a notable increase in weekly downloads, peaking at 7.2K in late August. Revenue also showed growth, reaching $126 in mid-August. Active users rose significantly, starting at 4K in early July and reaching a peak of 23.5K by late August, closing the quarter at 13.9K.
These insights, sourced from Sensor Tower, highlight the diverse performance of music and audio apps in Kenya. For more detailed analysis, visit Sensor Tower's platform.
